Charm Her: Shaunt & Levon Suit Up

Meet Shaunt and Levon Gharibian—two dapper brothers with an aficionado for all things beer and bow-ties. And photography. And travel. And world domination. (I mean, their life is one long beer commercial #ka-POW)

Since fall season is upon us, I wanted to feature the Gharibians—gents I actually know—rather than the usual Goslings and Garfields.

While these two bleed beer, they also ooze with exceptional style. It was Labor Day Weekend that I realized Shaunt and Levon are amongst the few guys I know that have their style game DOWN (let’s all give a slow clap, shall we?). It was also that weekend when the L.A. metro got a wee bit chicer (kidding) — yes, you guys… I went on my first metro adventure in glitzy heels along with the soigné duo. Downtown metro after-hours usually conjure up associations of sketchy people (like the one guy we came across who was under the influence of something) but it was fun! Now back to Shaunt and Levon’s sartorial awesome-ness with a mini Q&A:

- What’s a fashion rule that you never break?
Shaunt: I don't know if it's a rule, but just don't think too much about it?
I don't really put thought into anything I wear. I just happen to buy stuff that seems compatible with other things I own.

- Are you a special devotee to any accessories BESIDES bow-ties?
Levon: I have an obsession over handkerchiefs. I believe they are an essential part of any outfit. A small, subtle accessory like a handkerchief can add a lot of character.
Shaunt: Eyeglasses/sunglasses (my vision is terrible) & antique wristwatches.


- What’s something every man should own?
Both: A decent black leather jacket. Keep it casual or dress it up.

- You guys recently went on a road trip (to explore breweries, of course!). how would you discern L.A. style vs. east coast + Canada?
Shaunt: It really depends on the metropolitan area.
Formality in dress aesthetic is of much lower integrity here in Los Angeles. As a relatively new and diverse melting-pot of city, LA doesn't seem to have enough history to have cultivated a concrete set of traditional standards of attire [or any aesthetic for that matter, but that's another topic]. Integrity generally goes to comfort, rather than fashionability; and for those who know how to dress, trends and styles are borrowed from other cultures (whether current or past).
Exposure yields cultivation, and exposure is scarce in this drivers' paradise. The truth manifests itself in the lyrics "nobody walks in LA." Angelenos simply don't have the opportunity to glance at strangers as a New Yorker would on a daily basis on foot, and thus lack exposure to style diversity. However, with the ever-expanding internet and recent improvements in LA public transit, this is sure to change.


- With all the traveling you guys do, is there a country or city that has caught your eye in regards to fashion?
Levon: Paris has a bunch of small boutiques with very unique taste. Whether you're looking for some unusual, urban street wear, or some darker, swanky attire, Paris is definitely it.
Shaunt: The independent music-oriented sub-culture of Paris, and the cool kids on London's Brick Lane or Carnaby street come to mind.

- describe your style in 3 words:
Levon: Dark, Obscure, Distinctive
Shaunt: nostalgic, esoteric, Foggy

-Who are your icons (style, music, etc) and have they influenced your style?
Levon: I recall a scene from the 1960s Jerry Lewis film “Cinderfella” where Jerry walks down the steps at the ball in a red blazer. That scene inspired my taste. Also, the clothing style of Justice has been a big influence. Lots of leather and lots of black.

Shaunt: depends on the mood. a bit of traditional London, 60s secret agent, beatnik/hippy/caveman, a bit of 80s metal, and the occasional abstract and completely ugly/kitsch

-What’s your favorite extravagant purchase? And… what’s your favorite sentimental piece/accessory
Levon: My grandfather's sunglasses

-What advice would you give men about improving personal style? (and please, do TELL!)
Shaunt: Walk around. Travel. See people. Meet people… anywhere and everywhere. Can't help but be influenced by exposure.

Levon: Think of some unique accessories to distinguish you. If you're not the type to want to stand out, get some subtle accessories that add more character to your outfit (i.e. handkerchief, etc).

-What style and/or trend do you like on women?
Levon: I find a 1960's look on women extremely attractive. Something similar to a Sean Connery era Bond girl
Shaunt: Whatever works. I'm partial to class and quirk. You interpret.

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